German watch strap manufacturer since 1952 in the Bavarian Forest
Yes, it still exists: genuine handcraft in Germany!
Who are we?
We are Fluco , a German family business based in Upper Palatinate. We have been manufacturing watch straps since 1952 – exclusively in Germany. Ulrich Fleischmann has been managing the company for over 30 years.
What do we do?
We manufacture high-quality watch straps – genuinely handcrafted. Previously, we did so almost exclusively for watch brands and jewelers, but now we also supply them directly to end customers via our online shop. We manufacture 100% in Germany – no outsourcing, no excuses.
What do we stand for?
For quality, sustainability, and genuine craftsmanship. We don't believe in cheap, mass-produced goods, but in well-thought-out products that last. Our leather comes primarily from Germany, supplemented by select hides from France and Italy, and original Shell Cordovan from the USA. Every step in production pursues one goal: a strap that works, lasts—and looks good.
What can you expect from our products?
Watch straps that fit – not just technically, but also in terms of quality. High-quality, durable, and fairly produced. You get honest materials, precise workmanship, and a product made in Germany – by people who know their craft.
The satisfaction of our customers is the guiding principle of everything we do.
Bavarian craftsmanship
With this claim, Fluco has been manufacturing fine watch straps 100% in Germany since 1952. Ulrich Fleischmann is the third generation to run the factory that his grandfather, a fine leather maker, founded over 70 years ago in Furth im Wald.
Deeply rooted in the Bavarian Forest, where values such as durability and appreciation are not empty words, the family business takes the term "honorable craftsmanship" literally - there is no room for appearances here. Fluco offers luxury that is not dictated by price.
The highest standards of quality begin with the transparent selection of leather. For example, the Alran tannery from France, the Haas tannery from France, and the Perlinger tannery, also from Furth im Wald, are among the family company's suppliers. When it comes to Cordovan products, Fluco takes the leap across the pond: the fine hides come from the Horween tannery in Chicago, a well-established name and seal of quality.
Carefully selected leathers as well as numerous colors and embossings, coupled with a high standard of quality, make the watch straps pieces of jewelry that underline the individuality of their owner.
History of the Fluco Manufactory
Story
Founding year 1952
In 1949, Anton Fleischmann Sr. founded the company to produce watch straps and small leather goods.
Story
… Anton Fleischmann Jr. took over the management of the company together with his brother Reinhold Fleischmann
From 1976 onwards, Anton Fleischmann ran the company alone and was able to assert himself on the market with entrepreneurial vision, hard work and the preservation of traditional manufacturing techniques.
New building of the manufactory
Move to the industrial park
New building of today's manufactory in Furth im Wald.
Story
Stroke of fate
… sudden death of Mr. Anton Fleischmann, his son Ulrich Fleischmann took over the management of the company at the age of only 21.
Story
4th generation in the company
Since 2021, Ludwig Fleischmann has represented the company as a member of the fourth generation and is bringing a breath of fresh air to the success story. Ulrich Fleischmann continues to lead the company - supported by the commitment of his son. The company now has 40 employees.